Most people have had some form of a headshot portrait at some point in their life. Why are they needed? Whether it’s through email, a website, or social media, people likely see this photo of you before you’re ever able to make an in-person impression, and in this very digital business world, that’s a big deal.
If you’re anything like me, you have this recurring nightmare where you arrive to have your headshot taken only to realize you’re still in the Sonic drive-in uniform from your first high school job, haven’t slept in 4 days, and still have last night’s kale apple slaw in your teeth.
Even if your nightmares details are a little different (seems unlikely, but okay), the process of dialing in your professional online persona in photo form can feel anywhere from daunting to the equivalent of planning your high school reunion by yourself in the dark. We’re here to help break down some of the easy-to-forget details to give you “The Guide to the Best Headshot You Ever Had”.
1. Start with sleep
Beyond the basics of just having more energy, getting the correct amount of sleep decreases eye puffiness, reduces the likelihood of breakouts, calms dark circles, and more. Even if you can’t prioritize sleep every day, make an effort to catch some Z’s for the week leading up to your photo shoot. For bonus points, also keep a water bottle with you for the week. Hydrated skin is happy skin.
2. Have a vision
Consider your industry and the use of your headshot when discussing the portrait with your photographer. Do you want it to feel warm and inviting or authoritative and established? Does it make sense to take place in a studio or on-location? The setting, colors, facial expressions, and wardrobe all come together to send a message. Talk through all the ideas and have a plan.
3. Pick your wardrobe in advance
Speaking of wardrobe, that matters too. Consider the vision when choosing a wardrobe. Are you an art director? Maybe bright colors that fit your branding will show creativity through your clothing. Business leader? Timeless neutrals and navy blue are always a safe pick. Maker? Think about the work you create and take inspiration from the colors and textures around you.
Once you know what you want to wear, take the time to try it on before the shoot. Make sure it fits how you want and watch for any stains or spots that may need repair.
Steaming and ironing in advance can also help make the most of your time while shooting, but don’t worry. We keep a steamer (as well as a lint roller, wardrobe tape, and emergency repair kit) in our studio just in case.
4. Practice
This part can feel silly but it feels so much better to get comfortable without anyone watching. Stand in front of a mirror, practice your posture, facial expressions, and poses, and before you know it, being camera-ready will have become second nature.
5. Call in some support
In addition to your photography team, there are so many professionals standing by to make sure you look and feel your best for a headshot. Hair stylists are often willing to be on-site with you to make sure the locks stay in place. Makeup artists know exactly what products photograph well and which ones to avoid. Wardrobe stylists can even assist with step 3, taking all the guesswork off your hands. We have a whole list of favorites and are happy to share our recommendations to build out your headshot dream team.
Regardless of whether you prefer a simple headshot or something more conceptual, feeling prepared goes a long way towards capturing a portrait you’re happy with.
