Client Introduction
Pactiv Evergreen Inc. is a manufacturer and distributor of food packaging and food service products, supplying packers, processors, supermarkets, restaurants, institutions and food service outlets across North America. Over the years, we have partnered with their team on numerous photo and video projects.
This specific project was to promote the launch of their Smart Pour line of containers, an innovative line of products specifically designed for dry goods.
Project Objectives
- To highlight the selling points of their new container:
- Resealable opening
- Durable container
- Easy to hold
- One-step recycling compatible
- Saving shelf and transit space
- To capture a photo library to reinforce the visuals through stills
- Meeting the desired timeline for a speedy product launch
Case Study Results
We maximized Pactiv Evergreen’s production budget and timeline by choosing a hybrid studio backdrop and lifestyle video style, showcasing talent in a familiar kitchen setting. We chose the location because the existing colors in the space allowed us to incorporate the client’s blue/green brand colors throughout in both set styling as well as wardrobe.
